The Difference Between Being A Generalist And An Industry Expert
How do I build a personal brand? How can I be seen as an industry expert?
I thought you’d never ask. In this video, I’m gonna show you the 4 O’s of Personal Branding and Expert Positioning that you can implement right away.[Tweet “I just learned the 4 O’s of personal branding for entrepreneurs. http://bit.ly/IOTd38”]
Whenever I do a workshop or talk about growing your business, I always get told; I don’t know why, but whenever I tell people what I do, they change the conversation.
Do you wanna know why?
It all comes down to differentiating yourself and the best way to do that is using expert positioning and building a personal brand for yourself.
I know what you’re thinking.
What do you think?
Are you already branding yourself as an industry expert or do you show up as a generalist?
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