by Alex Navas | Apr 9, 2019 | Expert Business, Personal Branding
Here’s why you’re an “expert” who isn’t making money. What if you are an expert and you still aren’t getting clients? There are people that have published books out there, they’ve gotten a lot of attention, their publicists...
by Alex Navas | Apr 3, 2019 | Expert Positioning, Magnetic Marketing Messages
Let’s talk about your market positioning strategy and learn how to really level up.At this point, you’re not getting the business that you want. You’re not getting the revenue that you want. What I want to dive into is leveling your offers and...
by Alex Navas | May 23, 2011 | Business Strategy
Achieving small business success is one of the most rewarding things that can happen to entrepreneurs and professionals. While success could be measured a number of ways, most would consider a business a success if you’re able to work for yourself, have control...
by Alex Navas | May 5, 2011 | Business Strategy
As I celebrate my father’s 60th birthday today, I think about what he taught about small business success in my youth. When I was a kid my father owned a lighting manufacturing company. He manufactured light fixtures and sold them to bigger companies. Even at a...