Kick Butt Persuasion Strategies For Entrepreneurs

The best marketers and sales people are masters of influence and persuasion strategies. As entrepreneurs, it’s to your benefit to become a student of human behavior and persuasion.

There are so many applications of human behavior in business (I even use it in my parenting), it gives you a huge advantage over others that simply wing it. 

If you’ve read Robert Cialdini’s masterpiece (in my opinion, at least), Influence – The Psychology Of Persuasion, you’re probably already familiar with his 6 weapons of influence. 

These persuasion strategies are known to not only increase sales, but more people into more committed decisions more naturally since they tap into natural human instinct.

The 6 Persuasion Strategies That Robert Cialdini Shares Are:

1. Reciprocity
2. Social Proof
3. Consistency/Commitment
4. Authority
5. Like-ability
6. Scarcity

From a business perspective, you can use these 6 in your marketing communication, your client interactions, your social media engagement and your sales presentations whether they are done from a stage, your website or in person.

The great thing is that each are powerful in their own right, and as you stack them together, their effectiveness has a compound effect which results in more actions from the people you serve or partner with.

Hopefully influence and persuasion has peaked your interest.

Luckily, I found a great infographic that’ll help you get started.

How can you start using these Weapons of Influence in your business? Comment below.