Is Your Marketing Approach Costing You Business?
I’ve seen and personally been approached by coaches in many different ways and unfortunately, they turned me off before I was even able to hear about all the value they can share with me. I’m sure you’ve dealt with the same thing.
Here’s what I mean…
Just today, I received a message that read: “Hi Alex. I noticed you are signed up for the Startup Now event. I’m looking for people to come on board with me. I would like the opportunity to speak with you in the next few days.”
She’s a coach that wants to work with people interested in startups and entrepreneurship.
So what’s the big deal?
She made her message to me all about her. She’s looking… come on board with her… She would like the opportunity…
Where is her interest in me? Why isn’t she trying to get to know a little about me to see if I’m even the right fit?
Unfortunately, this is the approach of many coaches (and professionals in general to be fair) and it’s hurting their businesses.
While I wanted to completely ignore the message, I did stop and ask for permission to add value to her. The good thing is, she was very teachable and open to suggestions.
Here’s how the conversation continued:
Me: Are you open to some feedback on your approach as you messaged me?
Her: I’m always open for feedback. Without it, I don’t believe we grow personally or professionally to our best potential. So please, share with me.
Me: Your intro is all about you and has very little to do with me. Stick to WIIFM (what’s in it for me).
When you approach people by speaking about them, they’ll be more inclined to be interested in you.
If I’m a stranger, why should I care what you want and what you want to do. This is what prospects think to themselves.
Imagine I sent you a message and said “Hey, I want to talk to you because I have a business I want you to know about”.
The bottom line is, if you want to improve your chances of engaging in a meaningful conversation that can lead to new coaching clients, remember, it’s all about them and very little to do with you.
Selling is about serving.